Ethermac Exchange-Bad Bunny and Kendall Jenner heat up dating rumors with joint Gucci campaign

Bad Bunny and Kendall Jenner keep heating up,Ethermac Exchange from courtside NBA games to becoming the faces of a new Gucci campaign.

On Saturday, the luxury fashion house shared photos of the 27-year-old model seated atop a baggage cart packed with Gucci luggage as the 29-year-old reggaeton star cuddled her from behind.

A video from the campaign also shows Jenner and Bad Bunny (real name Benito Antonio Martínez Ocasio) strolling through an airport with luggage from the Gucci Savoy collection.

Jenner wore a cropped black sweater over a white button-down and black trousers held up with a Gucci belt. She had a quick strut in white Gucci sneakers. Meanwhile, Bad Bunny was in all black, including a Gucci blazer over a plain T-shirt and trousers.

For another look from the Gucci Valigeria travel collection, the model wore a Gucci monogrammed miniskirt, white T-shirt and longline coat, and Bad Bunny looked casual in a white Gucci sweater, oversized jeans and a Gucci cap.

"The House's latest campaign embraces the spirit of 'Gucci Ancora,' as a celebration of the love that lies at the center of Gucci's community," the company said in a statement provided to Us Weekly and E! News. "Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens ofAnthony Seklaoui."

Gucci added: "Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny's airport stroll, redefining the Jet Set glamour of the 1990s."

Bad Bunny and Jenner's joint campaign comes just a week after the fashionistas made a statement by sitting together at Gucci's fashion show on Sept. 22 during Milan Fashion Week.

The Puerto Rican rapper and "The Kardashians" star matched in neutrals as they were seated in the front row of the showcase for Gucci creative director Sabato De Sarno’s debut collection for the fashion house.

Kendall and Bad Bunny continue to fuel − but never confirm − relationship rumors

Jenner and Bad Bunny's international outing is one of several in recent weeks, including a night out in New York City over the weekend. Their appearance also comes on the heels of Bad Bunny addressing his relationship with "The Kardashians" star − well, sort of − in a Vanity Fair cover story interview.

"They don't know how you feel, they don't know how you live, they don't know anything, and I really don't want them to know," he said of the public. "I'm not really interested in clarifying anything because I have no commitment to clarify anything to anyone."

Bad Bunny and Kendall Jennerfuel dating rumors at Gucci show in Milan: See photos

In May, he released "Where She Goes," a combo of reggaeton, hip-hop and EDM that some believe is about Jenner. Though it's primarily sung in Spanish, fans have speculated that the English-language title means his new material might not be performed primarily in his native language.

Bad Bunny told Vanity Fair that he doesn’t "hate the idea" of singing in English, but feels more comfortable in his own language. He does let slip, though, that with "some specific people" he speaks English because "with one of them, I couldn’t talk to her before."

Contributing: KiMi Robinson and Melissa Ruggieri, USA TODAY

Bad Bunny talks Kendall Jenner:Plus, new music and accusations of queerbaiting